The binder
Cheap to start. Stale the day you print it. A binder can store proof; it cannot create it.
Why DealSafe
Four ways dealers run compliance. Here is the honest version of each.
- You can keep the binder, hire the consultant, buy the legacy platform, or run the program as software.
- Each has a place. This page tells you when each one makes sense.
- Including when the answer is not DealSafe.
Four parts
Four corners of compliance
Judge the work, not the pitch.
Buy us the way you told your last vendor to sell.
- Published pricing. The number on the pricing page is the number on the invoice.
- A 12-month agreement, billed monthly. No large payment up front, and the terms are published before you talk to us.
- No setup fee. Onboarding is video-led and included.
- Your data is yours. Full export on exit, no ransom, no tolls.
- Promises in writing. Anything we tell you on a call, we will put in the agreement.
- Real support hours. Deals happen on Saturdays. So do we.
- We eat our own cooking. DealSafe runs on the founder's own rooftops at Tyrrell Auto Centers.
The questions you should ask every vendor. Including us.
| Question | Binder | Consultant | Legacy platform | DealSafe |
|---|---|---|---|---|
| Published price before a sales call? | n/a | Sometimes | Rarely | Yes |
| Term published up front, billed monthly? | n/a | Usually | Rarely | Yes, 12 months |
| Identity verified per deal, before funding? | No | No | Usually audit-only | Yes, on the buyer's own phone |
| Training auto-assigned to new hires? | No | No | Varies | Yes |
| Audit-ready evidence export? | No | Manual | Varies | Yes, 48-hour standard |
| One vendor for program + IDV + training? | No | No | Often split | Yes |
| Written in dealership language? | n/a | Yes | Varies | Yes |
| PII locked to GM/F&I by role, sales excluded? | No | No | Varies | Yes, system-enforced |
Compare the models, not the marketing.
Each has a place. Here is the honest version of each, in two lines. The long version is below the cards.
The consultant
Real expertise at the right moment. Quarterly visits cannot watch daily work, and the meter runs.
The legacy platform
Covers a lot of ground, and for large groups it can be right. Quote-only pricing, long contracts, breadth over depth.
DealSafe
The program as software, built inside a working dealership. Published per-rooftop pricing. Newer and smaller than the incumbents; what we do, we do completely.
The binder, in full
A policies folder, a checklist, maybe a Word document from a seminar. Cheap to start. The problem: it goes stale the day you print it. The rule requires a current, monitored, logged program. A binder can store proof. It cannot create it. If your incident response plan has not been opened since 2019, you have a paper program.
The consultant, in full
Real expertise, real audits, real value at the right moment. The limits: quarterly visits cannot watch daily work, training evaporates with 66 percent sales turnover, and the meter runs every time you call. Keep a consultant for judgment calls. Do not rent your program by the hour.
The legacy platform, in full
The big suites cover a lot of ground, and for large franchise groups they can be the right call. The trade-offs dealers report: quote-only pricing that requires a sales call to learn, long contracts, breadth over depth, and roll-up mergers that change the product and the support team mid-stream. Some also split the job across vendors, with training or technical controls handled by a second company under a second contract.
DealSafe, in full
The program as software. Built inside a working dealership by a GM who has to comply with the same rules you do. Safeguards program, per-deal identity verification, and training in one subscription. Published per-rooftop pricing. A 12-month agreement, billed monthly. No setup fee. Built for independent and BHPH stores as deliberately as for groups. The trade-off: we are newer and smaller than the incumbents, and we do not do everything. What we do, we do completely. Identity verification and the buyer's consents are captured digitally, on the buyer's own phone, and the credit report runs through your store's own 700Credit account, with more connections to come. Your lender relationships stay exactly as they are.
Scope honesty beats a long feature list.
| DealSafe is | DealSafe is not |
|---|---|
| Your compliance program of record: Safeguards, Red Flags, training, evidence | A law firm. For legal judgment, call your counsel. We hand them a clean file. |
| Per-deal identity verification in the F&I office | Your IT provider. We document controls; your MSP runs the network. |
| The file you hand an examiner, lender, insurer or buyer | A desking, menu or e-sign tool. We verify who is signing and prove the program ran. |
| Priced on this website, per rooftop, billed monthly on a 12-month agreement | A credit bureau or a lender. Credit runs on your own 700Credit account. |
Dealer forums are blunt about software vendors: oversold demos, support that dies after signing, contracts that protect the vendor. So our terms are listed above, before you ever talk to us. Who is behind this.
You are new. Why should I trust you with this?
The company is new. The people are not. DealSafe was built by Dallas Tyrrell, General Manager of Tyrrell Auto Centers, the oldest dealership group in Wyoming, to run compliance in his own stores, and it runs there today. Even so, do not take that on faith: the gap assessment is free, so you judge the work before you sign anything. The agreement is 12 months, billed monthly, with the terms published up front and your data yours to export at any time.
How are you different from the all-in-one suites?
Focus. We run the Safeguards program, verify identity on every deal, and keep training and evidence current. We do not sell you HR modules or ad scanners. Fewer promises, kept in writing.
Will you integrate with my DMS?
No, and it does not need to. DealSafe does not connect to your DMS. Credit checks run through your store's own 700Credit account, with more connections coming, and lender packages go to DealerTrack and RouteOne at launch, with CUDL to follow. Nothing in the program depends on DMS access, so there is no integration fee to negotiate and nothing for your DMS vendor to approve.
Not on 700Credit?
Tell us on the gap assessment call. Credit reports run through 700Credit at launch, and more connections are coming. We will tell you plainly whether we can connect to your provider today.
What if I am buying or selling a store?
Compliance posture now surfaces in buy-sell diligence. DealSafe's Book of Evidence and diligence package are built for exactly that week. See the training and audit page, or bring it up in your gap assessment.